Paris Match

Paris Match Deemed Regionally Dominant in Online Display Advertising Market by French Competition Authority (FCA)

Implications for Paris Match and the Online Advertising Market

The FCA has also imposed a number of obligations on Paris Match, including requiring it to:

• Provide its competitors with access to its advertising inventory on fair, reasonable, and non-discriminatory terms.
• Refrain from engaging in exclusive or preferential agreements with advertisers.
• Submit regular reports to the FCA on its compliance with these obligations.

Conclusion

The FCA's decision is a significant development in the French online advertising market. It is the first time that the FCA has designated a company as regionally dominant in this market. The decision is likely to have a significant impact on Paris Match and its competitors, and it could also lead to changes in the way that online advertising is conducted in France.